Google Analytics is a web statistics service that allows you to see how many people visit your site, what pages they go to, and where they are coming from.

It’s a free service, and it works by embedding Javascript in your site’s HTML code that activates when someone visits your page.

• Figure out where your audience is going by tracking outbound links
• Get real-time statistics
• Track social media buttons
• Create custom campaign URLs to track the effectiveness of link-building campaigns

The user interface or ‘Dashboard” is great for the casual user. Google Analytics can identify poorly performing pages with techniques such as funnel visualization, showing you what site visitors came from, how long they stayed, and their geographical location.